Note: In this brochure, Regence BlueShield is referred to as the "Company."
(bold and italics verbatim.)
It gets amusing from there, with such phrases like "as determined by the Company" and "approved by the Company". Yes, with Company capitalized.
If I break my leg I'll half expect to have some guy in a trenchcoat show up in my hospital room and tell me how displeased the Company is with my actions.