Went to get some beef jerky, since I was in the mood for something extremely meaty and salty. My usual scan of the prices and sizes showed that they had new 5.2oz packages (the usual is 4.0oz). Why? Well, I finally noticed some text on the top: "Hulk-sized pack! 30% more free!" And then I noticed the little Hulk in the bottom-left, with the text "HULK UP on Protein. Forget the Fat."